The influence of human aspect of accommodation and destination on tourist satisfaction

Abstract

Tourism industry becomes a productive economic sector in the world. Nowdays, tourism industry in every country vary and is potentially to developed, especially in Indonesia. North Sumatera is one of the priority provinces for tourism development in Indonesia. One of the most popular tourism destinations in North Sumatera is Samosir Island Lake Toba. This research aims to analysis the influence of accommodation and destination in North Sumatera Tourism Industry. The population of this study is local tourist and international tourists visiting Tourist Destination in North Sumatera. Sample of this study is 250 respondents. Data analysis was used by software of Amos 22 with Structural Equation Modeling (SEM). The results of study prove that accommodation and destination have positively and significantly effeted to tourist satisfaction, the communication and hospitality of human aspect in providing services to the tourist are more concerned to improve. In terms of developing human aspect of accommodation and destination in North Sumatera, tourism industry needs to be focussed on two aspects, namely: hospitality and communication skill. Proposed idea in improving the human aspect of the tourism industry is enchanging the creation of hybrid tourits satisfaction.