Financial Literacy and Motivation to Stimulate Saving Behavior Intention in form of Bank Customer Deposits

Abstract

One of the indicators of how well a country’s economic health can be seen by the availability of funds to support development. The banking industry is one of the institutions that has an impact on the public's ability to access funds. Factors of fundamental finance and behavioral finance can influence individuals or groups of people to save their money in banks, particularly in the form of deposits. This study aims to determine how much behavioral finance and social environment can influence a bank customers’ interest in saving through deposits The analysis technique used are Path Analysis. The type of data are primary data from questionnaire distribution, The Likert scale were used for variable measurement. Results showed that financial literacy did not affect customer’s interest to save money in the form of deposits. Meanwhile, social environment cannot be used as an intervening variable for financial literacy and motivation towards customer’s interest to save their money in the form of deposits.