Visual Branding Design of “Jamu Sehatin” To Introduce Indonesian Herbal Medicine

Abstract

Jamu Sehatin is a traditional drink packaged in a modern way that helps maintain public health. The research problem in this study is how to conceptualize and visualize the visual branding design of Jamu Sehatin along with its supporting media as promotional tools to introduce jamu to the public. This study aims to create visual branding for Jamu Sehatin to promote traditional medicine. The study emphasizes that a simple yet premium packaging design can significantly enhance the perception of Jamu Sehatin, allowing it to stand out in the market and resonate with younger generations who are less familiar with traditional herbal remedies. Through thoughtful and creative branding, Jamu Sehatin aims to bridge the gap between tradition and modernity, making herbal medicine more accessible and appealing to the public.