Journal Article

Superimposed Text Size and Contrast Effects in DTC TV Advertising

  • Paquin R
  • O’Donoghue A
  • Kelly B
  • et al.
Journal of Advertising Research (2021) 61(2) 178-191
DOI: 10.2501/jar-2020-021
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Paquin, R. S., O’Donoghue, A. C., Kelly, B. J., Betts, K. R., Johnson, M., Davis, C. N., … Wiliams, P. (2021). Superimposed Text Size and Contrast Effects in DTC TV Advertising. Journal of Advertising Research, 61(2), 178–191. https://doi.org/10.2501/jar-2020-021

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