BETAWI PUNYE DISTRO: STRATEGI PERLAWANAN TERHADAP STEREOTIP INFERIOR BETAWI PUNYE DISTRO: A STATEGY OF RESISTANCE TO INFERIOR STEREOTYPES

Abstract

Betawi is a local ethnic group in Jakarta that is labelled with inferior stereotypes. In the process of Jakarta's modernization, the Betawi people are increasingly marginalized due to development and are "not the owner of their own land". However, in the middle of the blurred portrait of the Betawi, a distribution outlet (distro) has emerged that carries the symbols of the Betawi Culture. In their hands, the symbols of Betawi culture are expressed through creative ways as a mode of expression of cultural identity in a multiethnic social space. The question that arises later is, what is the purpose of the BetawiDistro establishment? Through a qualitative approach, this paper aims to uncover the phenomenon of the emergence of this Betawi creative industry. This paper uses a qualitative approach by conducting in-depth interviews, observations, and documentation studies as a method of collecting data to obtain an in-depth description of the phenomenon under study. This paper found that the presence of the current Betawi creative industry is a form of covert resistance to inferior stereotypes attached to them. This is also their effort to build a sense of collectivism and a manifestation of the existence of Betawi culture in the middle of a multicultural Jakarta community.