İşveren Markası Yönetimi Sürecinde İşe Alım Öncesi Dönem ve İşgören Seçimi: Kavramsal Bir Değerlendirme (Pre-Recruitment Period and Employee Selection in Employer Brand Management Process: A Conceptual Evaluation)

Abstract

Nowadays constantly renewing itself technological , socio-economic and cultural changes have dragged the companies to the tight competition. They can sustain their assets depends on finding the right labor and employment abilities. The quality and success of the human resources departments mostly depends on the process of finding employee. This process forms the basis of the other HR processes. One of the components of employer branding is Pre-Recruitment Period and Employee Selection. In this study, prerecruitment and employee selection process is presented from the perspective of employer brand management. On this basis, it’s targeted to make suggestions for future researchers. The literature on this subject is very limited in our country. So this study is important to contribute to the literature.