STUDI KELAYAKAN PENGEMBANGAN USAHA TOKO BAROKAH COLLECTION KARANGDADAP PEKALONGAN

Abstract

The purpose of this research is to find out whether the Barokah Collection Shop business is feasible to be developed. The research methodology used is a type of descriptive qualitative research and for data collection techniques using interviews, observation, and documentation. The results of this study indicate that in developing a business at the Barokah Collection Store, several analyzes must be carried out such as an analysis of Economic Growth Aspects, Demographic Aspect Analysis, Legal Aspect Analysis, HR Aspect Analysis, Operational Aspect Analysis, Marketing Aspect Analysis, and Profit Analysis. From the results of this study it can be concluded that the Berkah Collection Store business must continue to be developed in order to meet the welfare of life and consumption of the community.