Komunikasi Politik Partai Baru di Kabupaten Ogan Komering Ulu Tahun 2019

Abstract

Penelitian ini ingin melihat bagaimana kontestasi  partai politik baru dalam memenangkan suara masyarakat di Kabupaten Ogan Komering Ulu. Penelitian ini menggunakan jenis  penelitian kualitatif deskriptif dengan teknik pengumpulan data melalui deep interview dengan para pengurus partai politik baru di Kabupaten Ogan Komering Ulu. Dalam Pemilu 2019 terdapat empat partai politik baru yaitu Partai Solidaritas Indonesia (PSI), Partai Persatuan Indonesia (Perindo), Partai Garuda, dan Partai Bekarya. Melalui pendekatan model Strategi Perolehan Pemenuhan Kebutuhan Marwell dan Schmitt ditemukan bahwa partai politik baru belum mempunyai gagasan besar didaerah dalam hal misi membangun daerah, hanya melanjutkan apa yang ada di Pusat. Kemudian yang perlu disoroti adalah mengenai pengkaderan partai yang belum maksimal, hanya sebatas insidental dan faktor kedekatan dalam merekrut anggota maupun calon legislatif partai tersebut. Partai politik baru di daerah belum dapat mentransformasi visi misi pusat secara sederhana sehingga bisa diterima oleh masyarakat di daerah.This research wants to see how the contestation of new political parties in winning the votes of the people in Ogan Komering Ulu Regency. This research uses descriptive qualitative research with data collection techniques through deep interviews with the management of new political parties in Ogan Komering Ulu Regency. In the 2019 elections there were four new political parties namely the Indonesian Solidarity Party (PSI), the Indonesian Unity Party (Perindo), the Garuda Party and the Work Party. Through the approach model of the Acquisition Strategy to Meet the Needs of Marwell and Schmitt it was found that the new political parties did not yet have a big idea in the area in terms of regional development missions, only continuing what was at the Center. Then what needs to be highlighted is that the party's cadre has not been maximized, it is limited to incidental and proximity factors in recruiting members and legislative candidates for the party. New political parties in the regions have not been able to transform the vision and mission of the center in a simple way so that it can be accepted by the people in the region.