Effects of tourist overcrowding and changes in consumption on local markets. The case of La Boqueria in Barcelona

Abstract

Local city markets are increasingly threatened by new types of commerce and commercial establishments. Consumption trends have also been evolving, so these markets must be able to adapt to these changes if they want to survive. The main objective of this work is to clarify the degree of influence of tourism on the loss of local public in La Boquería Market, exploring the possible improvements to be made in order to try to recover the city clientele. The research used quantitative (from surveys) and qualitative methodologies (interviews with experts and interest groups, the UsabilityHub tool). It is concluded that, since tourism is currently a determining factor for La Boquería, it will have to be factored in when adapting to the new times and scenarios, always offering the best in quality that has been the hallmark feature of the market.