Research on Value Co-Creation Mechanism in the Digital Transformation of Manufacturing Enterprise Supply Chain

Abstract

With the advent of the era of big data, the relationship between manufacturing enterprises and consumers is getting closer. Under the value co-creation model, the new value generated by the interaction between manufacturing enterprises and consumers is conducive to improving the competitive advantages of manufacturing enterprises and consumers' satisfaction with products and services. This paper takes the digital transformation of the supply chain of manufacturing enterprises as the research object and is dedicated to studying its value co-creation activities. By sorting out the relevant literature, the paper mainly focuses on two issues: First, the digital transformation process of the supply chain of manufacturing enterprises. Second, combining cases to analyze the various stages of the value co-creation activities of the digital transformation of the supply chain of manufacturing enterprises. This paper selects the 'consumer experience-led' type to discuss the case of Haier, a manufacturing enterprise, as the research object. Through research, we concluded that: in the process of joint participation in value creation between manufacturing enterprises and consumers in the digital transformation of the supply chain, both enterprise value and consumer value have increased. This paper provides a reference for research and practice in this area.