The Influence of Social Media on Brand Marketing

Abstract

As the rapid development of the digital age, social media is becoming a vital platform for brand marketing, bringing huge business opportunities. With digital technology, social media provides a comprehensive database about the consumer which helps the business to segment the target market, position the consumers more precisely and produce the product that meets the needs of consumers. Social media marketing provides a valuable platform for brands to establish their unique novelty in the marketplace. It can help brands to build brand image quickly and gain the trust of potential customers, which can bring brands a wide audience and increase customer stickiness. Today the business is facing two main challenges in social media marketing, the consumer distraction and fierce competition in homogenized marketing methods, which will be detailed analyzed by offering two cases in this paper. The target is to help brands notice about the two problems and enhance the awareness of practice adjustment in long-term development.