A study on factors affecting buying of cosmetic products with reference to males in Ghaziabad

  • Roshani P
  • Dwivedi D
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Abstract

… and did not consider celebrity endorsements for purchase. … research, it was found that men use more skin care products. … towards men buying skin care products but the two most note…

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APA

Roshani, P., & Dwivedi, D. (2022). A study on factors affecting buying of cosmetic products with reference to males in Ghaziabad. In Proceedings of the International Conference on Research in Management & Technovation (Vol. 28, pp. 259–261). PTI. https://doi.org/10.15439/2021km10

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