FACTORS INFLUENCING THE USE OF MODERN MANAGEMENT METHODS IN TOURISM ORGANIZATIONS

Abstract

The paper focuses on the use of modern management methods in hotel establishments. For the development of hotel establishments, it is important to respond to current changes and trends in the current unstable and constantly changing environment. The paper is oriented towards exploring the use of modern management methods that support the competitiveness of hotel establishments. The methodological part is focused on the characteristics of the research methods and the research sample. Questionnaire research was chosen as the main research method, which is one of the most frequently used methods for obtaining data of a similar focus.To evaluate the data necessary for processing the research conclusions, methods of higher statistics such as Pearson-Chi square test of independence and the method of proportion of a given phenomenon in the population were used. For better orientation, the data from the respondents were processed in the form of descriptive statistics and contingency tables. As a result of the research focused on the use of modern management methods in hotel establishments, the findings confirm that the mentioned organizations are open to innovations and changes brought about by current trends in strategic management. The research confirms that the classification of a hotel through the stars assigned has an impact on the use of these methods and the more stars a hotel has, the more it uses these methods. Among other things, the research brought findings that a higher number of stars, i.e. a classification class, tends to make more use of modern management methods such as change management, the Balanced Scoreard method or Change management. The research conducted also yielded positive results in the overall use of modern management methods, which are used by more than half of the surveyed hotel establishments. Benchmarking and SWOT analysis are among the most frequently used management methods in hotel facilities. The research conducted brought about findings that hotel establishments use modern management methods in managing their business activities. These methods help in the development of these organizations and thus contribute to the overall development of the tourism industry and its sustainability in a highly competitive environment. The current era brings a lot of innovations that can also be used in the field of tourism, such as information technology and the advent of artificial intelligence. These innovations are suitable for application in modern management methods, with the help of which the management knows how to effectively manage businesses in the tourism industry, including hotel facilities.