The Influence of the Online Persona on University Students

Abstract

The media network constantly updates the cognition of university students. The university students in the media society are gradually symbolized, labeled and fragmented. The network persona further develops and evolves into an idealized role for university students to participate in the media society. Although the concept of online persona has made a lot of research in communication science, the online persona as a symbolic representation of media society still leaves a gap at the psychological level. This paper adopts the questionnaire method to study the positive and negative effects of online personas on the psychology of university students. Through the study, it is found that online personas play a certain role in guiding the psychological development of university students. They also distort their values to a certain extent and cause mental stress and psychological anxiety among university students. Due to the complexity of social information and the immaturity of college students themselves, online persona is also one of the reasons for the confusion between the "true self" and the "ideal self" of college students. Therefore, this paper explores the influence of online personas and suggests that university students should improve their self-cultivation, identify social information and establish correct values.