Singularizando estilos de vida: Fabricación de imaginarios en condominios cerrados en Santiago

Abstract

While the real estate market engenders its own imaginaries, it is also influenced by the ones coming from the outside; for example, images of ideal potential consumers that prompt changes in supply. This research delves into real estate executives’ imaginaries to illustrate how they transform housing supply and, what is more, how they manage to adapt the offer when these imaginaries do not match the expected target.