How Does Social Media Affect Sustainable Rural Tourism?

Abstract

For this report, we have covered the introduction of the research, the problems as well as the objectives and goals of the research which is to examine the role of social media on rural tourism using the TPB model. Furthermore, we also discussed about how social media affects the sustainability of rural tourism. In order to gather data and analysis, we have conducted a survey via Google Form to get different opinions and perspectives from the respondents. For our research, we conducted the Google Form among City University students. We also have identified our variables for our research which is the independent, dependent, and moderating variables. We have used applications such as SmartPls and SPSS to gather all the data and analysis. With all the information gathered, we finally have sufficient data and analysis to support our findings.