Customer perception about window shopping in malls in special reference to Chennai

Abstract

Customer perception is a showcasing idea that envelops a buyer’s impression, mindfulness and additionally awareness about an company or its contributions. Window shopping or browsing is an act of examining a store’s display without any motive to buy. The main objective of this research is to know about the perception of the customers about window shopping in malls. Descriptive research is the type of research carried. Out. Convenient sampling method is used. The research was carried out among 1450 respondents Different statistical tools like chi square, correlation and paired t test were used. It shows that male and female have different perspective regarding window shopping. It shows that educational qualification does not create impact on the awareness of product during window shopping. The findings of the research states that there is no significant association between age and entertainment . Most of the people in Chennai have a little awareness about window shopping and its elements.