Changing the face of retail: Where fashion meets technology

Abstract

Prior to the introduction of mobile technologies and the internet, the manual system of going to a brick-and-mortar store to buy clothing was boring and tiresome as customers would spend hours moving from shop to shop trying to find the exact type of outfit they are looking for. The assimilation of technology in fashion designing and online marketing of clothing is marking an incredible venture in the fashion industry. Due to improved security features of online purchasing a lot of people now prefer buying clothing online since it saves time and online shopping provides variety at a click. This paper reviews several ways in which technology is transforming the fashion industry.  However this subject has not been researched in detail therefore there is a missing gap in the literature. We hope that this paper will fill the gap in the literature in order to review the role that technology is playing in the fashion industry. Information provided in this paper is beneficial to fashion designers, entrepreneurs in the fashion industry, information technology specialists as well as other researchers interested in a similar area of study.Keywords: Technology, fashion, virtual fitting room, wearable technology, virtual wardrobe.