Development of a Measure: Reasons of Social Networking Sites Use

Abstract

Because of increased attention to PIU (Problematic Internet Use), some measure had been made, but they seem to be Inadequate, due to new issue of the internet interactions. Therefore the necessity and importance of Standard, valid and reliable tools to assess PIU and the related behaviors are clear. This paper presents results of a study that develops a measure of Reasons of Using Social Networking Sites (S.N.S). The reasons were based on an article by Morahan – Martin and Schumacher. The reasons were arranged as a questionnaire. This questionnaire was completed by 156 volunteer students of Shiraz University. The results indicated that Reasons of S.N.S Use Scale is both reliable and valid. The result of factor analysis showed that two dimensions (Positive and Negative reasons of S.N.S use) explains total variance acceptably.