Development of circular supply chain implementation model for MSMEs using extended theory of planned behaviour and DEMATEL approach

Abstract

This study emphasizes circular supply chain management (CSCM) implementation model development for Micro, Small, and Medium enterprises (MSMEs) in the context of India by using the Extended Theory of Planned Behavior (ETPB) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) method of decision making. This study identifies seven factors to develop an extended theory of planned behavior (ETPB) with the help of experts and literature surveys. The DEMATEL method is used to analyze the prominence of factors, interrelationships, and causal relationships between the identified ETPB factors based on experts' opinions. The results indicate that there are three cause factors and the rest four are effect factors. ‘Social Pressure’, ‘Circular Incentives’, and ‘Pro-environmental Behavior and Responsibility’ are the significant causes. The Inbound Supply Chain is the prominent factor affected by all the six factors of ETPB. The research findings will be beneficial for academicians, policymakers, and practitioners as they provide insights into CSCM model development and help in recognizing significant measures to implement it.