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A Study of the Core Characteristics and Contribution of Consumer Experiential Marketing

  • Kim W
  • Huh E
Korean Journal of Human Ecology (2007) 16(1) 89-101
DOI: 10.5934/kjhe.2007.16.1.089
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Abstract

… experiential marketing. This study classifies seven approaches regarding consumer experience into 4 broad views (1)experience as experiential … of experiential marketing are suggested…

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Kim, W.-S., & Huh, E.-J. (2007). A Study of the Core Characteristics and Contribution of Consumer Experiential Marketing. Korean Journal of Human Ecology, 16(1), 89–101. https://doi.org/10.5934/kjhe.2007.16.1.089

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