Social Commerce and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics

Abstract

Over the last decade, the development of smartphones, social networking sites, and applications led to a rise in social commerce, a new way for companies and individuals to carry on a trade. The s-commerce trend is based mostly on information exchange and social connections, and their effect on users’ purchase intention. This study seeks to observe trends in the literature on social commerce while investigating its interplay with purchase intention using bibliometric analysis. This analysis is one of the best tools to summarize the research in the field and to designate the trends and future directions. However, to eliminate data duplication and the cleaning process, only the ScienceDirect database is used with “social commerce” and “purchase intention” as keywords, providing us with 71 studies for the period 2013–2022. This study sorts these articles according to the following bibliographic indicators: year of publication, journal with most published research, authors, language, keywords, and citation frequency. The general themes and methods of the papers in the database are also investigated to better cover the topic. This analysis provides insight for this line of research into purchase intention in social commerce.