The influence of service quality on satisfaction and behavioral intentions of football spectators: A study in pernambuco football

Abstract

The aim of this study was to examine the influence of service quality perception on spectators' satisfaction and behavioral intentions in the Pernambuco Professional Football Championship of 2017-Brazil. Data were collected on match days, using an adapted questionnaire, consisting of four variables. The sample was composed of spectators at the competition, divided into two moments (1st. n = 386/2nd. n = 620). The data were analyzed through two-step structural equation modeling in AMOS 24. After the refinement of the model, the results of the structural model [ (314) = 762.849 (p