Motivations for Social Media Use

Abstract

The paper reviewing the main motivations that drives people in different life stage and gender to use social media. Through reviewing of previous literature, this paper finds that access to information is the main motivation for using social media for almost all age and gender groups. Similarly, self-expression is a common motivation, particularly for women and young college students, who are much more likely to post news and status on social media than other categories. Therefore, young people and women of all ages and genders are the most widespread and consistent users of social networks. The homosexual community as a special group. In today's society, they are more interested in expressing themselves on social networks to gain social acceptance and to satisfy their need for self-identification and finding people who are similar to them. The limitation that remains at this stage is that the population studied is not broad enough and there are many influencing factors such as culture or job difference that have not been taken into account.