The time course of temporal attention effects on nonconscious prime processing

Abstract

We presented a masked prime at various prime-target intervals (PTIs) before a target that required a speeded motor response and investigated the impact of temporal attention on the nonconscious prime processing. The allocation of temporal attention to the target was manipulated by presenting an accessory tone and comparing that condition with a no-tone condition. The results showed that, independently of the visibility of the prime, temporal attention led to an enhanced effect of prime-target congruency on the reaction times, and that the amount of the enhancement increased with increasing PTIs. This effect pattern is consistent with the assumption of increasing influences of temporal attention and of the increasing PTI on nonconscious prime processing; it argues against the hypothesis that temporal attention narrows the time period in which the prime may affect target processing. An accumulator model is proposed assuming that target-related temporal attention increases the accumulation rate for masked primes and, thus, enhances the impact of the prime on the speed of choice decisions. © 2013 Psychonomic Society, Inc.