Exploring the Dynamics of Mobile eSports Adoption: Insights from the UTAUT2 Model in the Indonesian Context

Abstract

This research delves into the intricate dynamics shaping the adoption of mobile eSports among consumers in Indonesia, with a specific focus on the UTAUT2 model's dimensions of Effort Expectancy, Social Influence, Habit, and Flow. Employing a quantitative methodology, the study engaged 109 participants in completing comprehensive questionnaires, enabling the collection of robust data for subsequent analysis through Structural Equation Modeling. The findings of this study illuminate compelling insights. Notably, the influence of Social Impact and Habit emerges as pivotal drivers shaping Behavior Intention within the mobile eSports realm. Additionally, the study underscores the significant impact of Behavior Intention on actual Use Behavior, further accentuating the intricate interplay between psychological constructs and observable actions in the context of mobile eSports consumption. This research contributes to a nuanced understanding of the determinants governing the adoption of mobile eSports, shedding light on how psychological factors interact to influence Behavior Intention and eventually manifest as observable Use Behavior. These insights hold implications for stakeholders and practitioners within the mobile eSports industry, guiding strategic interventions aimed at enhancing adoption and engagement among the Indonesian consumer base.