Authenticity, Involvement, and Nostalgia in Heritage Hotels in the Era of Digital Technology: A Moderated Meditation Model

Abstract

Heritage hotels attract a large number of foreign and domestic tourists by offering luxurious experiences while also providing an opportunity to learn about the history, art, culture, tastes, tradi-tions, and sentiments present in various eras in a region’s history. The literature on heritage lodging buildings is still sparse, limited, and lacking in well-established empirical evidence. The purpose of this study is to examine the relationships between perceived authenticity, visitor involvement, and nostalgia in heritage hotels, with self-congruity serving as a mediator and digital technology as a moderator in the tested relationships. A total of 278 guests of heritage sites participated in this study and the data were analysed by a structural equation modelling and smart PLS program. The empirical results provide evidence that perceived authenticity and visitor involvement positively impact heritage hotel nostalgia experience, this relationship was strengthened by self-congruity as a mediator and was dampened by digital technology as a moderator. Additionally, the theoretical and practical implications regarding the application of these findings to the tourism and hospitality industries are discussed.