A study on Determinants That Effect Klang Valley (Malaysia) Consumer Preference in Rail Industry

Abstract

There are several factors included the services of the railways industry can influence the decision of a customer for choosing specific rail. This study aims to identify the relationship between rail fares, railway reputation, service quality, environmental concern and consumer preference towards rail transport in Klang valley. There are 384 of the respondent from Klang Valley area are participated in the questionnaire survey. SPSS version 22 is used in this study to process the collected data. The data analysis methods included in this study are descriptive analysis, correlation analysis, normality test, reliability test and multiple linear regressions. The result highlighted there is a strong relationship between all the independent variables and dependent variable. Thus, rail fares, railway reputation, service quality and environmental concern are important components for respondents in choosing a specific rail.