Reward and Promotion: Sustainable Value of Post Pandemic Efforts in Medical Cold-Supply Chain

Abstract

This research was carried out in one of the main logistics centers called the Nusantara Bonded Zone which houses many transportation and logistics com-panies, especially medical cold supply chains. This study aims to analyze the sustainable value of post-pandemic efforts in medical cold supply chains, with a focus on Investment Analysis and Management. This study uses a design approach involving case studies and qualitative analysis. Data was collected through interviews with key stakeholders in the medical cold supply chain, including drug manufacturers, logistics service providers and final recipients. The information obtained from these interviews was analyzed using a qualitative approach to identify research findings. The research findings show that the proper use of Investment Analysis and Management can create sustainable value in post-pandemic medical cold supply chains. Rewards that are performance oriented and improve employee competency can encourage increased operational efficiency and compliance with quality standards. The practical implication of this research is to provide guidance for practitioners in the medical supply industry to implement appropriate rewards and promotions. This can help them improve operational efficiency, minimize product losses, and improve the quality of service to customers. In addition, this study did not explore the financial aspects of rewards and promotions, which could be an interesting research area for future research.