Research on the Development Dynamic Mechanism and Strategy of Electronic Commerce of Agricultural Products in China

Abstract

As a large agricultural country, agricultural products at farmers markets and supermarkets to buy consumption concept is deeply ingrained, marketing has many defects, such as sales supply chain is too complex, farmers have no pricing power, income has always been difficult to improve, quality good buckwheat irregular; as an important means to promote the process of agricultural modernization, the significance of developing e-commerce of agricultural products far-reaching. The main body of the agricultural product electronic commerce system mainly includes the agricultural industry cooperation organization, the peasant household or the rural economic person. The driving force of the development of electronic commerce of agricultural products lies in the interaction mechanism of the factors of economic benefit, government support, social demand and technological progress. At present, we should from increased government guidance and assistance, strengthen market discipline, regulation, and enhancing farmers or agribusiness subject awareness, to promote the agricultural product electronic commerce in the circulation pattern of agricultural products to upgrade.