Smart City on Public Perception

Abstract

Smart City is a concept of a government program to managing existing resources effectively and efficiently to improve the quality of public life in urban areas. The success of a government program cannot be separated into public understanding and impact on how the community responds to the program. This paper aims to understand the extent of public perception of Bekasi Smart City and to analyze Bekasi City government communication program through Bekasi Smart City website. Interviewing was conducted to the Head of Division of Public Information Management and content analysis was applied to bekasismartcity.com using Webqual. The public already has an awareness of the importance of implementing a smart city however, their knowledge is still very limited to all programs. The communication program runs particularly from website still unable to answer the needs of information and public communication, therefore the Bekasi City government needs to develop an effective communication strategy.