INSTAGRAM SEBAGAIMEDIASOCIAL MOVEMENT (STUDI KASUS @MERAWATJOGJA)

Abstract

The social movement that happened was the lack of maintenance of Jogja, so that Jogja was deemed not Jogja anymore, because the characteristic of this city had waned. Instagram @merawatjogja is used as a medium to disseminate information based on social movements that occur in the community, where people can interact with creators to share information through comments on their posts and participate in social actions carried out by this group. The method used in this research is desktiptif-qualitative by using literature study. The results of this study, namely creators @merawatjogja, use Instagram as a medium to disseminate information to virtual communities based on social movements that occur in society. The virtual community in question is @ merawatjogja followers who carry out information sharing, communication between creators and users, and participate in caring for Yogyakarta. Keywords: @merawatjogja, instagram, virtual community, social movement.