The Influence of Post Frequency and Type of Platform Used on Follower Interest Levels

Abstract

This study examines the influence of social media platform types and posting frequency on the level of follower interest in a content creator's account. The analysis results show that the type of platform (Instagram or TikTok) does not have a significant impact on follower interest. However, posting frequency is proven to have a substantial influence, with weekly frequency showing the most positive impact. The interaction between platform type and posting frequency does not demonstrate a significant effect. These findings suggest that content creators can focus on adjusting their posting frequency, particularly with a weekly schedule, to increase follower interest, without needing to worry about choosing between Instagram or TikTok platforms.