A Study on the Industrialization Operation of Art Derivatives under the Background of Creative Industries

Abstract

The so-called art derivative is a community which has the artistic nature and the commodity nature based on the art. Through the museums and other institutions or authorized by artists to develop, so that the product has a certain value of art, become a certain brand value of cultural goods. It plays an important role in people's life, art and market development. So we need to study it, to understand the historical development of art derivatives on the connotation, function analysis, understanding of the industrial operation, and then analyses the industrialization of China's creative industry under the background of art derivatives. No matter what country, people are going to travel when there is always a relative or friends with some local souvenirs or souvenirs of the habit, for the people is even more so. Before the Chinese people in foreign countries the trend of purchasing more biased in favor of some luxury goods or products of foreign good quality. In addition to the quality of some products that foreign outside, also exposed the contradiction between people abroad in the standard of living rising at the same time with the increasing spiritual and cultural needs, and the purchase of luxury goods is undoubtedly an outlet. In recent years, with the change of wind direction, museums, art galleries and so on have been opened, so that the level of aesthetic appreciation of the Chinese people, shopping also turned to art souvenirs and other art derivatives. Mainly to the working class of the high price of art to create or copy, derivative, etc., to produce pictures, sculptures, decorations, etc., so that ordinary people have the ability to carry out artistic consumption. The art of goods to create a different kind of commercial culture originated in the last century in 50s, Andy Warhol as the representative of the artist making art thoughts and vigorously promote the machine art goods, so as to form an industrial chain, this can be said to be the prototype of art derivatives. Japanese artist Murakami Takashi is also a leading figure in the fashion trend, he has also established a work of art manufacturing factory, in the search for the elite culture and the popular culture of the point. We need to study the market environment and the status of the art shop and art derivatives in China, and the problems in its development are analyzed, in order to determine the final trend of art derivatives is more convenient for the public to accept and still maintain a elite line.