Expanding the Playtest Method for UX Research Beyond Gaming

Abstract

The playtest method is known in the gaming community; however, it can be adapted for use across user experience (UX) researchers. By using the playtest method, one can use the laboratory environment and push beyond usability to understand discoverability, enjoyment, and additional user preferences that aren’t otherwise feasible in usability testing due to the low sample size. Additionally, a small-sample playtest method allows a product team to observe participants organically interacting with a product or feature which can be invaluable for building empathy.