Abstract
This research article demonstrates the application of Confirmatory Factor Analysis (CFA)in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). Theconceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYALconstruct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis forSERVLOYAL scale developed are found to be reliable. This empirical study provides a solidfoundation for further research in CFA and SEM applications
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CITATION STYLE
Sudhahar, J. C., Israel, D., Britto, A. P., & Selvam, M. (2006). Service Loyalty Measurement Scale: A Reliability Assessment. American Journal of Applied Sciences, 3(4), 1814–1818. https://doi.org/10.3844/ajassp.2006.1814.1818
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