Implications for managed visitor experiences at Muktinath Temple (Chumig Gyatsa) in Nepal: a netnography.

Abstract

Abstract This chapter presents the case of Muktinath Temple in Nepal and the use of user-generated content as a management tool. It aims to (i) see the extent to which the use of TripAdvisor is feasible in gaining an indication of visitors' experiences when visiting a sacred site; (ii) gain insight into the extent to which these visits are partly motivated by religious reasons; and (iii) address how a netnography of TripAdvisor can be useful for the further development and management of religious tourism sites.