Research on the Development Strategy of Heyuan City’s Homestay Industry under the Background of Rural Revitalization

Abstract

This article is based on the development status of Heyuan B&Bs. It discusses the development of Heyuan B&Bs and tourists' demand in all aspects, and deeply analyzes the problems existing in the B&B industry.Although the homestay industry is developing rapidly under the current economic model in Heyuan, there are still a series of problems, such as the scattered distribution of homestays, imperfect product support, serious homogeneity of homestay products, uneven service quality, and insufficient interaction between guest-host and tourists, etc. Through in-depth analysis,this research summarized the problems in the development path and development model of Heyuan B&B, and put forward countermeasures and suggestions that are beneficial to the development of Heyuan B&B industry, with a view to contributing to the healthy and sustainable development of Heyuan B&B.