The Hyperreality of Virtual Influencer Lentari Pagi on Instagram

Abstract

Rapid developments in the 4.0 era of industry have created technology with capabilities similar to humans, namely artificial intelligence. One example is virtual influencers, which result from progress made by real human influencers supported by technological development. The presence of virtual influencers has become an interesting phenomenon in the contemporary social media ecosystem. Lentari Pagi is a digital representation designed to imitate human behavior and interact with its followers through visual and narrative content shared online. This research aims to understand hyperreality in the appearance and interactions of virtual influencer Lentari Pagi on Instagram and analyze the impact of artificial intelligence technology on the perception and participation of social media users. The qualitative research method was used, with interviews and observation as data collection techniques. The results of this research show that Lentari Pagi succeeded in creating an emotional connection with its followers, conveying promotional messages, and forming a unique self-image in the minds of its audience. In conclusion, this hyperreality phenomenon reflects the complex dynamics between technology, culture, and identity in the current digital era.