UX path for communicators. A model for the development of digital products from the perspective of communication

Abstract

This research shows the application of a methodological proposal (UX Route for communicators) that seeks to promote the creation or management of a digital communication project in communication professionals, based on the UX methodology. The applied methodology is framed in a pedagogical approach of a directed experiential learning type, following phases of the UX methodology: testing, empathizing, investigating, designing and prototyping. The students were able to develop skills to apply research techniques and instruments and analyze the resulting data, which allowed them to define the basic guidelines of organization and hierarchical content of the content, to finally deliver the necessary inputs, for the development of the future stages of the project. This allowed the students to develop the necessary skills to lead or be part of the multidisciplinary teams in charge of the design and development of digital projects based on the user experience (UX).