Effects of Violence Shown in Media on Children: A Study of Parent’s Perspective

Abstract

Violence mediated programs play a decisive role in cultivating viciousattitudes among children which are damaging the actions of children andtheir ways of life. This research was designed to investigate the effects ofthe violent contents shown on media in changing the children’s attitudes.The Researchers applied survey method by quantitatively analyzing therespondent’s views about their children’s habits of watching televisionand playing video games on computer by using Likert scale for gettingan in-depth understanding of behavioral changing which are caused byviolent based contents in media. Cultivation theory was applied forrecognizing the effects of violent based TV contents on children by usingbobo doll experiment. The population of the study was the mothers ofthose children between 4-12 years from district Gujrat. Total 100mothers were selected as a sample by using stratified random samplingtechnique. The strata were made based on the status of women wherehalf of the women were selected as the house wives and half of themwere selected as working women. The results of this study show that theaggressive and violent based contents on television and video gameshave extremely negative effects on the attitudes of the children.