The demands on competencies for digital transformation and the perception of business students

Abstract

Digital transformation is just as much about people as it is about technology. Little research has been done on the gap between the competencies required in research surveys and business students' points of view. This research explores business university students' perception of the competencies needed for digital transformation. Using the Delphi technique followed by focus groups, the research attempted to capture student perception in depth. The findings revealed that university students of business study programs assess higher level behavioural competencies and technological competencies rank lower, but both domains only by weak consensus. In conclusion, the research also highlights the need for development of specific required technical competencies to meet the business point of view in HEIs programs and to fill the current gap.