Relationship Marketing Dimensions Expression in Klaipėda Health Care Institutions

Abstract

The article reveals the essence of relationship marketing concepts and expression in Klaipeda health care institutions. Investigated the following main relationship marketing dimensions: trust, commitment, interdependence, reciprocity, cooperation, power, communication , satisfaction, value, justice and empathy. It is stated that the direct impact on consumer loyalty in health care market has the confidence, commitment and satisfaction. Relationship marketing principles-mutual interaction and power-in health care market only partially causes consumers loyalty. KEY WORDS: relationship marketing dimensions, Klaipėda health care institutions.