Anticipating the Impact of Artificial Intelligence in Higher Education: Student Awareness and Ethical Concerns in Zamboanga City, Philippines

Abstract

Artificial Intelligence (AI) has transformed education, raised significant ethical concerns and influenced student perceptions. This study examined the perceptions, awareness, and ethical concerns of AI among students in Zamboanga City. Using a mixed-methods approach, quantitative data were collected from 500 university students through stratified random sampling and validated surveys, while qualitative insights were gathered from focus groups. Pilot testing ensured survey clarity and reliability. Findings revealed high AI awareness (75%) but significant ethical concerns (55%), particularly regarding data privacy and job displacement. Despite recognizing AI's educational benefits, students stressed the need for clearer ethical guidelines and transparency. The study recommended integrating AI ethics into curricula, fostering interdisciplinary discussions, and establishing partnerships with AI organizations. Ethical considerations were paramount, ensuring informed consent, confidentiality, and data protection. The conceptual framework was based on the Theory of Planned Behavior, examining how attitudes, subjective norms, and perceived behavioral control influenced AI acceptance. Grounded in Ethical Theories, the study underscored the importance of addressing ethical considerations in AI education. Further research was suggested to explore longitudinal impacts and targeted interventions to enhance AI literacy and mitigate ethical concerns.