KIPRAH NEW MEDIA DALAM PERCATURAN POLITIK DI INDONESIA

Abstract

Abstract The rapid development of communication technology in the present era into an interesting phenomenon to be studied separately . One part of the communication technology , known by the public in addition to television and print media is the internet , or so-called new media . Internet as a new medium called because it can not be defined as the mass media . In its implementation , the new media ( new media ) has the same function as the mass media , which convey information and news . Communities are more often referred to the Internet . The Internet is a technology that is based on a global computer jarfingan . Technologies constituting the ever - growing , ever - changing networks computers (including mobile devices such as Internet - enabled mobile phones , netbooks , and other devices) linked together by a single TCP / IP protocol . ( Consalvo , 2011 : 1 ) . The ability of the Internet to deliver the news is then used in making some of the social practices in society , one of which is the political aspect . Ahead of the 2014 general election , some form of media used by people who have influence in politics to campaign . The mass media television that also has a web site in the form of live streaming , do portray political figures in the news for its interests in the 2014 general election . Although in reality TV news has a stronger influence , but the implementation shows live stream also has a strong influence because it shows the live streaming is also the same as on television news shows . In this paper , two new medium of television stations in Indonesia who studied is metrotvnews.com of Metro TV and TVOne tvonenews. tv from the station . Referring to the two television stations that it will be presented two political figures who are involved in it , namely Surya Paloh and Bakrie. As known , Surya Paloh as the owner of Metro TV using the National Democratic Party as a political vehicle , while Bakrie with the Golkar Party . The two figures are ready to ‘ fight ‘ in the 2014 general election has long used its media to form an image , not only through television , but even their use of new media as well . By using the method of discourse analysis Teun Van Dijk , this study failed to find that through the concept Texts , Cognition and Social Context , new media shape the image of the two characters to get to the General Election 2014. Keywords : New Media , Politics , Image , metrotvnews.com , tvonenews.tv