The Study on the Influence of Clothing Packaging Design for Marketing

Abstract

The rapid development in the clothing today, as in the value chain of clothing design and marketing of high port, has been hold in the center of the development of companies. In the case of marketing is increasingly mature, the enterprise began to pay attention to the details of marketing competition, clothing packaging has not been ignored, packaging as a simple shopping link, more and more play its important role in visual marketing. Brand culture is the most intangible of mobile advertising, brand image ambassador, and so on. Packaging advantages, its disadvantages are also obvious, in order to beautiful and dazzling used to ignore the concept of environmental protection packaging materials, produce certain harm to the society. Marketing environment, the author of this paper packaging design launched a series of investigation and study, make us clothing packaging popularity, grounding gas.