The double mediating effect of start-up motive and start-up spirit between start-up opportunity awareness and expected outcome af a start-up

Abstract

The purpose of this study was to investigate the double mediating effect of start-up motive and start-up spirit between start-up opportunity awareness and expected outcome of a start-up. The subjects of this study were 251 employees living in Seoul, Daejeon, Chungnam, and Chungbuk in Korea. The collected data were analyzed using SPSS PC+ and PROCESS macro. Correlation analysis, reliability analysis, descriptive statistics, and mediation effect analysis were applied for data analysis. First, start-up opportunity awareness was positively correlated with start-up motive, start-up spirit, and the expected outcome of a start-up. Second, the start-up motive mediated the relationship between start-up opportunity awareness and the expected outcome of a start-up. Third, the start-up spirit mediated the relationship between start-up opportunity awareness and the expected outcome of a start-up. Fourth, start-up motive and start-up spirit both mediated the relationship between start-up opportunity awareness and the expected outcome of a start-up. Finally, based on the results of this study, the ways to overcome the low level of start-up spirit and the early closing rate of start-up were discussed.