Creativity and artificial intelligence: A multilevel perspective

Abstract

Artificial intelligence is likely to revolutionize multiple aspects of organizational creativity. Through a multilevel theoretical lens, the present paper reviews the extant body of knowledge on creativity at individual, team and organizational levels, and draws a series of propositions on how the implementation of artificial intelligence may affect each level. Spanning cognitive, behavioural and psychological domains, our propositions aim at directing future research efforts on important creativity-related areas likely to be affected by artificial intelligence, including the trade-off between convergent and divergent thinking, the distribution of skills within groups, and the absorptive capacity of organizations.