Sustainable marketing strategies and challenges in tourism business

Abstract

Marketing services and goods to village generally referred as Sustainable marketing. By adding the term agricultural marketing its scope can be extended, that focus the production flow from Sustainable to urban areas. Leading to exchange between urban and Sustainable market the Sustainable marketing include distributing Sustainable specific product, price, Sustainable specific service, developing process and promotion. Sustainable marketing focus on achieving the goals of organization and satisfying the demand of customers. Due to recent increase in the Sustainable incomes for a concentrated marketing the Sustainable marketing offer a great scope. The Sustainable marketing is a great part of any economy and it has a huge potential, this is why marketers recently realized a great opportunity in this developing concept.