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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

  • O'Sullivan T
Journal of Targeting, Measurement and Analysis for Marketing (2006) 15(1) 65-66
DOI: 10.1057/palgrave.jt.5750027
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Abstract

The article reviews the book "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World," by Seth Godin.

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APA

O’Sullivan, T. (2006). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Journal of Targeting, Measurement and Analysis for Marketing, 15(1), 65–66. https://doi.org/10.1057/palgrave.jt.5750027

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